5 TOP QUALITIES TO LOOK FOR IN YOUR ANNUAL CONFERENCE KEYNOTE SPEAKER
1- He’s Been An Annual Conference Keynote Speaker For Over 17 Years
Rene is proven and tested. He has been in the trenches as an annual keynote conference speaker for well over 17 years. That means you are not gambling on your keynote speaker. You already have too many things to worry about. Rene is a professional speaker who understands what it takes to create a memorable experience for an audience.
He will deliver a powerful keynote presentation with total confidence, authority, and power that will move your crowd to step out of their comfort zone and take action to improve their condition. He will do so in a fun, humorous, and interactive way. He’ll also make sure his content is meaningful, current and relevant to your audience?
2- He Interacts & Connects With His Audiences
There are several key moments in the presentation when Rene intentionally involves his listeners and interacts with them. Those moments depend on his findings while researching the audience.
Although there many powerful and mesmerizing keynote speakers out there, there are also those who stand behind a platform to speak for 30 or 60 minutes. Well, Rene will get off the stage periodically to connect and get up close with the audience.
We’re living in a fast paced world with lots of distractions beckoning for our attention. There’s an acronym in marketing that is called AIDA. A is for Attention. I is for Interest. D is for Desire. A is for action.
As an event planner responsible for choosing your annual conference keynote speaker, you should keep that formula top of the mind for your event.
Your annual conference keynote speaker should capture the attention of the audience in the first few seconds of the presentation.
Sometimes audience members are physically in the hotel’s ballroom. But, mentally they are somewhere else. It’s the speaker’s duty to bring them back. Count on Rene capture and hold their attention for 45 to 60 minutes straight.
Once their attention is captured, he will get them interested, and activate their desire to listen and apply the takeaways. That is the results of many years of platform experience.
By the way, your planning committee should choose the theme of the conference around the AIDA formula as well.
It should capture their attention and appeal to their desire and interest. It should hit them at a gut level and mean something to them. It’s how to set the tone for a great experience.
3- He’s Authentic On & Off Stage
Rene has a down-to-earth attitude on and off stage that endears him to his listeners.
Reality shows became so mainstream and popular for a reason. It’s because they are authentic and real. At least, it’s the perception the producers want to create.
“Reality Speaking” is a term Rene coined many years ago to remind his colleagues to be authentic on stage instead of being too polished and well rehearsed.
People do not connect with perfection. They connect with flaws and struggles. The attendees should feel that the speaker is a human being just like them.
A lack of authenticity creates an invisible barrier between the audience and the speaker which makes it extremely hard to connect.
Whether you are planning a sales conference, an annual event for your non-profit, or a retreat for your staff, look for an annual conference keynote speaker who is authentic.
4. He’s Extremely Easy To Work With
Rene is constantly looking for ways to make it a no-brainer for meeting planners and speakers bureaus to book him.
Expect to receive a call from him as soon as he arrives at the venue. He will also make sure you have his cell in case you have a last-minute request.
There’s a story about a rock star in the 70’s who would request M&Ms for backstage. He demanded that they remove all the brown ones. Unfortunately, some professional speakers are that difficult to deal with.
They don’t understand that they are not the stars of the show. The real stars are the audience members. It’s all about them.
Rene will smile and greet everyone on the site with a positive attitude because he believes that he’s an extension of your staff.
Just like you like your planning committee and volunteers, his aim to make your conference attendees feel important.
5. He Will Customize The Keynote Just For Your Audience
Before the speech, Rene does everything he can to understand the audience and what is important to them.
He visits the company’s website and reads their mission and vision statement. He does some advanced Google searches to look for previous conference materials, company news (negative or positive), milestones, achievements, press releases, financial statements, etc.
WIIFM (What’s In It For Me) is what the conference attendees are asking themselves about the whole event. They may not ask that question consciously. But subconsciously, they are asking it.
Therefore, there must be a clear focus on exactly what the attendees will walk away from the conference to better their lives – professionally and personally. Each speaker should also answer the WIIFM question for them as it relates to their presentation.
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